We are an Instagram marketing agency that helps UK businesses turn Instagram into a genuine revenue channel. Our team builds Instagram ad campaigns, creates Reels and carousel content, manages your account day to day, and reports on what is actually working. Whether you need paid Instagram ads to drive leads or a consistent organic posting strategy to build your audience, we handle the lot.
Instagram marketing backed by verified client trust
47 Reviews Across Trustpilot & Google
13 services under one roof
“Now with Online Marketing Helps support I can put my feet up and relax” — Karl Weller, published review
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Defining Your Instagram Marketing Goals
Instagram marketing covers everything from organic content (Reels, carousels, Stories, static posts) to paid Instagram ads and influencer partnerships. Before we build your Instagram strategy, we work out what success looks like for your business. Starting an Instagram campaign without a clear commercial goal behind it wastes budget and produces vanity metrics that do not convert.
01
What commercial outcome do you want from Instagram: leads, sales, bookings or brand awareness?
02
Who is your target audience on Instagram, and what content format do they engage with most?
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Are you looking for paid Instagram advertising, organic growth, or both?
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Do you have existing Instagram content and brand assets we can build on?
Did You Know? Instagram has over 2 billion monthly active users worldwide. In the UK alone, 35.1 million people use Instagram every month, and Reels now account for over 50% of time spent on the platform. For businesses, Instagram delivers 4x more interactions per follower than Facebook.
From branded assets and profile design through to account refreshes and review management.
01
Instagram Reels and Content Creation
We plan, shoot and edit Instagram Reels, carousels and static posts that match your brand and speak to your audience. Every piece of content is designed for Instagram first, not resized from another platform. Our designers and editors produce scroll-stopping visuals that drive saves, shares and profile visits.
02
Instagram Ad Creative and Design
Our design team creates Instagram ad creative for Stories, Reels and feed placements. Every asset is built to Instagram’s specs, with proper safe zones, text overlay limits and aspect ratios. Whether you need a single campaign or an ongoing library of ad templates, we deliver creative that performs.
03
Instagram Profile and Bio Optimisation
Your Instagram profile is the first thing a potential customer sees. We optimise your bio with a clear value proposition, the right keywords and a strong call to action. We design a profile photo that is recognisable at thumbnail size and build a Highlights structure that works like a mini website for your brand.
04
Paid Instagram Ads Management
As an experienced Instagram ads agency, we build and manage paid campaigns across Stories, Reels, Explore and feed placements. We handle audience targeting, budget allocation, A/B testing of creative, and ongoing optimisation to bring your cost per lead or cost per sale down month on month. Every campaign is tied to a commercial goal, not just impressions.
05
Instagram Account Audit
Already posting but not seeing results? We carry out a full Instagram account audit covering your profile setup, content mix, posting frequency, hashtag strategy, engagement rate and follower quality. You get a written report with specific actions to fix what is underperforming, plus a benchmark against competitors in your sector.
06
Instagram Analytics and Reporting
We track every metric that matters: reach, engagement rate, follower growth, Story completion rate, Reel plays, link clicks and conversions. Each month you get a clear report showing what worked, what did not, and what we are changing for the next cycle. No jargon, no vanity metrics. Just the numbers that tell you whether Instagram is making your business money.
Creative
Instagram Content Built for Every Format
Feed posts, Stories, Reels and carousels each have their own dimensions, pace and audience behaviour. We design every piece of Instagram content for the format it will appear in, so nothing looks cropped, rushed or recycled.
Why OMH
Why Choose OMH as Your Instagram Marketing Agency
Businesses across the UK choose OMH as their Instagram marketing company because we do not treat Instagram as an afterthought bolted onto a wider social media retainer. Instagram is a standalone channel with its own algorithm, content formats and audience behaviour, and it deserves a dedicated strategy.
As an Instagram advertising agency based in Essex, we work with small and mid-sized businesses across the UK. We combine organic content (Reels, carousels, Stories) with paid Instagram advertising to build your audience and convert followers into customers.
Dedicated Instagram strategist on every account, not a generalist managing five platforms at once
Content designed for Instagram first: proper aspect ratios, trending audio, native features like polls and stickers
Transparent monthly reporting tied to your commercial goals, not follower counts
Instagram ads management with clear ROAS targets and ongoing creative testing
UK-based team in Essex with direct access to your account manager by phone and email
How it works
How Our Instagram Marketing Service Works
Step 1
Instagram Audit and Strategy
We start by reviewing your current Instagram account, competitor landscape and target audience. From there we build a strategy document covering content pillars, posting cadence, hashtag clusters and paid ad structure.
Step 2
Content Creation and Approval
Our team creates Reels, carousels, Stories and static posts for the month ahead. Everything is sent to you for approval before it goes live. We handle the design, copywriting and scheduling.
Step 3
Publishing, Ads and Community Management
We publish content at optimal times, launch and manage any paid Instagram ad campaigns, and handle community engagement (responding to comments and DMs in your brand voice).
Step 4
Reporting and Optimisation
Each month you receive a clear report showing reach, engagement, follower growth, ad spend and conversions. We use this data to refine the strategy for the following month. No long-term guesswork, just continuous improvement based on real numbers.
Packages
Instagram Marketing Packages for Growing Businesses
Our Instagram marketing packages include content creation, scheduling, community management and monthly reporting.
Every piece of content is designed for Instagram and aligned with your brand. If you do not have brand guidelines in place, your account manager can walk you through setting those up as a separate project.
All Instagram creative comes with one round of revisions. We optimise content for each placement (feed, Stories, Reels) rather than posting the same asset everywhere. Packages run on a minimum three-month basis so we have enough time to test, learn and scale what works.
Related case studies
See the Work Behind the Results
Instagram, social and search projects we have delivered for UK businesses.
We are confident in the results our Instagram marketing delivers. To show our faith in our team and process, our CEO offers a money-back guarantee to make your decision to work with us a little easier.
Start working with Online Marketing Help today and turn Instagram into a genuine growth channel for your business.
Resources
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Monthly consultations
Our expert team at Online Marketing Help understands how important it is to know what you are paying for when you have instructed a company to work on your behalf. With this in mind we make sure you get regular monthly updates on what we have achieved with a monthly consultation call. This isn’t to say you can’t get in touch before that but our experience shows that we will have collected enough data and information to be able to give you a good overview of what your account is doing and where your goal objectives are sitting and whether we are meeting them or surpassing them. Like everything the more time you give the process the more we will be able to optimise and build on the success.
Transparent monthly reports
We don’t want to bore you with the bits that aren’t relevant so we will show you a tailor made report based on the goals you have set with your customer care account manager. If you want a better understanding on a certain part of the work you have instructed us on then you can just let your account manager know on your monthly consultation call. Our goal is to showcase the achievements and successes we have delivered for you month on month and to showcase the progress achieved.
Reviews
Published customer reviews
What our customers say after working with us.
Comments from businesses we have worked with. They describe their experience, not a guaranteed result.
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Great to work with a company that aren’t so pushy on the sales front. Thanks for your help. Look forward to working with you again on the next project.
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Online Marketing Help created a logo for my small business. Previously I had an Etsy shop where they were running ads for me and then I opted to have my own WordPress website built for me. The process was so easy and Sarah was fantastic in presenting me with ideas and making the changes I needed to be done. I am now running an SEO package with them and FB paid ads and I am really happy with the results. Thank you Online Marketing Help for your help so far with my new business, I really couldn't have done it without you.
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Been looking around for assistance with my online marketing, it's a bit of a minefield as we all know. Found these guys through a friends recommendation. The attention to detail on my project was a breath of fresh air as I was looking for that personal touch. Good listeners and certainly in my case delivering exactly what I wanted, onwards and upwards.
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I have wanted to do my own SEO as I wanted to learn I cake across this company and was offered a free mini SEO audit after this I asked for more information. I paid for a full SEO website audit and have been tackling my website SEO. It’s given me some great direction and they have even given me some additional tips. Thank you
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Online Marketing Help is a great company to work with. I got SEO done by them and it helped my business a lot by their service. Thanks...I would recommend OMH to anyone looking for SEO services.
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I had my site built by a different company and things kept breaking. I spoke with Sarah regarding looking at what could be done and she was so polite and professional. She explained that some small fixes could be done and didn’t try to over exaggerate the work that needed done. I had spoken to other agencies and had some very expensive quotes come back, after I got the quote back from Online Marketing Help and I had recurved such great service in answering all of my questions it was a no brainier. Thanks once again for helping me with my site.
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Really grateful for the support with our ads on google. I was starting to feel like I was going to get anywhere with getting new client. Everything just seemed really confusing and I was scared to just waste money. Glad I found these guys and they are now managing it for me.
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Google is always changing how they handle search engine results. Before I hired Digital Marketing to handle my business’s marketing efforts, I would roll my eyes every time I heard that Google was making yet another change. Now with Online Marketing Helps support I can put my feet up and relax.
FAQ's
Looking For More Information
The 10 questions we are asked most often.
What does an Instagram marketing agency actually do?
An Instagram marketing agency handles everything your business needs on the platform: content strategy, Reels and carousel creation, paid Instagram ads, community management, analytics and reporting. At OMH, we assign a dedicated Instagram strategist to your account who builds a tailored plan, creates on-brand content, manages your ad campaigns and reports on results every month.
How long does it take to see results from Instagram marketing?
With paid Instagram ads, you can expect to see initial traffic and engagement within the first week. Meaningful conversion data typically builds over 4 to 6 weeks as we test audiences and creative. For organic Instagram growth, expect steady follower and engagement increases from month two onwards, with compounding results over 3 to 6 months.
How many Instagram posts do you publish per week?
This depends on your package. Most clients receive between 3 and 5 feed posts per week, plus daily Stories. Reels are typically produced 2 to 4 times per month. Your account manager will recommend a cadence based on your audience size, goals and budget.
What kind of Instagram content do you create?
We create Reels (short-form video), carousel posts (multi-image swipe posts), single-image feed posts, Stories and Story Highlights. Every piece is designed for Instagram natively, with proper dimensions, on-brand visuals and copy that includes a clear call to action and relevant hashtags. We send everything for your approval before publishing.
Can I review Instagram content before it goes live?
Yes. We send all content for your review and approval before scheduling. You will see the visual, caption, hashtags and posting time. Once approved, we schedule and publish everything. If you need changes, we include one round of revisions on all creative.
How do you measure Instagram marketing success?
We track the metrics that matter for your goals: reach, engagement rate, follower growth, Story completion rate, Reel plays, website clicks, leads and sales. You receive a monthly report with a plain-English summary of what worked, what underperformed and what we are adjusting. We also schedule a monthly call to walk through the numbers together.
Do you manage paid Instagram ads as well as organic content?
Yes. We are an Instagram ads agency as well as a content and management agency. We build, launch and optimise paid campaigns across Instagram Stories, Reels, Explore and feed placements. We handle audience targeting, budget pacing, creative testing and reporting. Organic content and paid ads work together in our strategy.
How much does an Instagram marketing agency cost?
Our Instagram marketing packages start from a level that works for small businesses and scale up depending on the volume of content, ad spend and level of account management you need. We offer transparent monthly pricing with no hidden fees. Get in touch for a custom quote based on your goals.
Why should I hire an Instagram marketing agency instead of doing it in-house?
Running Instagram well takes consistent content production, creative design, community management, ad management and analytics. Most small business owners do not have the time or the specialist tools to do all of that alongside running their business. An Instagram marketing company like OMH gives you a dedicated team that handles the full workload, stays on top of algorithm changes and applies what works across our other client accounts to yours.
What Instagram services does OMH offer?
We offer a full range of Instagram marketing services: content strategy, Reels and carousel creation, Instagram Stories, profile and bio optimisation, paid Instagram advertising, hashtag research, community management (comments and DMs), influencer collaboration support, Instagram Shopping setup, account audits and monthly analytics reporting.
We are an Instagram marketing agency that helps UK businesses turn Instagram into a genuine revenue channel. Our team builds Instagram ad campaigns, creates Reels and carousel content, manages your account day to day, and reports on what is actually working. Whether you need paid Instagram ads to drive leads or a consistent organic posting strategy to build your audience, we handle the lot.